According to LinkedIn.com, a small cupcake company in the USA ran a 75% off coupon and received orders for 250,000 cupcakes. The store had to staff up to deal with the increased volume – a cost they had failed to calculate into the campaign. The final impact was a loss of $20,000. That’s a big hit! Will they get repeat business? Certainly (some). Will they get enough to make up for the $20,000 losses? Maybe – in the long run. But overall it was a costly (and risky) experiment. Unfortunately, this story is being repeated countless times all over the world.
Groupon is very often a money-loser for the business. So how can you help the local businesses that suffer a Groupon fail? You can help them and get more income for yourself, by finding businesses that have recently ran a Groupon campaign and lost money. You step in and help them turn that situation around, by NOT using Groupon.
No. Instead, you give them the methods that really work. Solid methods contained in this resource, here;
Do you belong to LinkedIn? If yes – great! If not, you should look into signing-up. Because here’s an easy way to get traffic from it. I got an early pre-release copy a couple of days ago and have found it to be very illuminating. If we analyze the basic concept of the major social networks, we’d have to say Facebook = Friends (now Facebook is also good for business though) Twitter = Buzz and LinkedIn = Business
Here’s the code you need to share your existing content with LinkedIn members, that I mention in the video (see the link above for full details on how to use this code);
I’ve known LinkedIn was a possible traffic source for a long time, but did not realize how diverse it had become in terms of the niche audiences available, or the amount of traffic that’s on tap if you follow this simple method.
The power in this is that the way in which you target your audience you present your niche site to some of the most passionate people in that niche, and given that LinkedIn users have a higher disposable income that traffic you get from other sources, this is a very profitable source of traffic.
Best of all, once you sign up to a few groups in LinkedIn, all it takes is a few seconds to post your content to other members and have them receive it in an email, sent by LinkedIn (not sent by you). This is a great way to add subscribers to your own sites and distribute your content wider than you could otherwise do.
We received a lot of questions yesterday from people asking us how they could find relevant groups to post to on Linkedin. I thought this might be of interest to you too.
We have found that the best way to find relevant groups on Linkedin is to use these 3 simple steps I’m about to reveal to you.
So for instance let’s say my site is about “beauty products” (anti-aging, skincare, cosmetics etc.), a classic niche.
1. THE BRAINSTORMING SESSION
———————————————-
I usually start by brainstorming the keywords I am targeting for my original website.
In my case these will be: “skin care” “beauty treatments” etc.
You can always use the Google Keyword tool to find related keywords.
2. THE SECRET SEARCH STRING
—————————————————
Once you get a list of 5-10 of those enter this search string in Google:
site:linkedin.com “YOUR KEYWORD HERE” inurl:groups
This will show you all the groups from linkedin with your keyword inside.
Now you can have a look at the results and see if you find groups that fits directly into your keywords.
site:linkedin.com “skin care” inurl:groups
I try this search string in Google but I don’t like the results I get. Onto the next step.
3. THE LOOPHOLE TWIST
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If you cant find any related groups don’t despair. Linkedin is a professional network, and once you understand this concept you will see hundreds of niches appear right in front of your eyes.
Simply follow this process:
-stop thinking about people in terms of interests
-start thinking about people in terms of PROFESSIONAL OCCUPATION
Example 1: Watching movies online is an interest. But which PROFESSION is likely to watch movies online??? I’d say students.
Now you can go ahead and use the Google search strings above to find plenty of students groups you can promote your movie streaming website to.
Always think about what type of professional people might benefit from the product you are targeting. Please note: the emphasis on benefit is intentional: you need to add a lot of value to make money online.
Back to my site >
Now that I have made this reflection, I realize I could probably target beauty professionals groups (hairdressers, cosmetic experts).
In fact in Linkedin groups you get two types of crowds:
1. Professionals who are working in companies
2. Newbies who are studying/still learning and want to become professionals
And both crowds, especially the newbies spend money in their industry as consumers since they have a passion for it.
So you can use the search string below and replace “job/industry title” with the socio-professional categories which you found.
Using this search string for my site I found this group with 32,000 members
http://www.linkedin.com/groups?home=&gid=129847
If I can find one group with 32,000 members this means that there will be tons of people I can target on other groups!
CONCLUSION
———————
To wrap up, we just wanted to make it clear that when using Linkedin to do some marketing you should always think in terms of job/industries rather than interests. Very few people grasp this, and I hope you will be one of those people, because when you do you will realize how much open opportunities there are for you by simply using the Linkedin Traffic Loophole.
Everybody knows the best traffic you can get is the highly targeted stuff, right? The problem is, there’s intense competition for it, and it’s limited based on the search volume. That’s why “prime” traffic from Google costs $1 a click, $3 a click, $7 a click, even more (some keywords are over $50 for a single visitor). That’s just crazy!
Now here’s the secret:
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Because it’s untargeted, a lot of site owners don’t know what to do with it. And that’s great news for you, because once you know how to filter the traffic and which offers to send them to, you can tap into this 1 billion visitor-a-day traffic pool and exploit it for yourself.
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Keywords ultimately determine your website’s success or failure…and failure is something that can happen, even with a #1 ranking in Google. But what if there was something which scours the internet, covers every PERMUTATION and combination you can possibly think of AND forces you to SUCCEED by giving you all the possible related keywords for you to filter out, analyze and take advantage of?
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One of the hottest ways of converting subscribers on your list into cash, is to hold a webinar where you provide great content, showing your people how to make progress in one area they may be struggling in, and present solutions to the issues they face.
Then, toward the end of the webinar you can show them an even more powerful solution and a special offer, right then and there. Problem is, it takes a lot of work to make a webinar. Doing this the ‘hard’ way, you’ll need;
1) you need a webinar service such as GoToWebinar.com
2) you need great content
3) you need guest presenters
4) you need a lot of time to prepare your presentation and present it
5) you need a special offer
6) you need much more… to make everything go right
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Go here to watch this special presentation on how it all works;
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