Google AdWords Click Through Rates by Position
Interesting report shows different Click Through Rates by ad position on the Google page. The #1 position in Google AdWords typically gets over 8 times the number of clicks of the #5 position ad.
Average click through rates for Google AdWords ads for each position from 1 (top of first page) to 20 (bottom of second page right-hand column) are listed in the table below:
| Position | CTR |
|---|---|
| 1 | 7.94% |
| 2 | 5.00% |
| 3 | 2.47% |
| 4 | 1.96% |
| 5 | 0.90% |
| 6 | 0.81% |
| 7 | 0.91% |
| 8 | 0.74% |
| 9 | 0.75% |
| 10 | 0.20% |
| 11 | 0.78% |
| 12 | 0.51% |
| 13 | 0.83% |
| 14 | 0.37% |
| 15 | 0.54% |
| 16 | 0.48% |
| 17 | 0.25% |
| 18 | 0.06% |
| 19 | 0.60% |
| 20 | 0.71% |
The takeaway here is that once you start to get an ad that is profitable, you need to experiment moving the position up to get more clicks and bring greater profits.
For example, the number 4 ad position gets twice as many clicks as the number 5 position ad. Yet to get from number 5 to number 4 will not be very difficult, using techniques available on this AdWords Secrets blog and in our free and paid publications.
Source: AccuraCast.com
