37 AdWords Secrets blog

Hey, are you one of the 9/10 AdWords users who share this embarrassing PPC problem?

1. You create a great web-page or site

2. It converts well whenever someone hits it, but;

3. You just don’t have enough hours in the day to  drive low-cost traffic to it fast enough… and end up using AdWords as an expensive ‘crutch’

RESULT: a campaign that COULD do great… IF ONLY you could get just get traffic at 10% cost of Google AdWords

When Maureen, my wife, asks me how a new project is going… and I’m in this situation… I find it EMBARRASSING. I mean, nobody likes to ADMIT failure, right?

SOLUTION: Copy the effective traffic-getting system here…

This used to cost a lot more, but today there are a few spots left on the “Trouble Free Traffic Service.” I use this to bring traffic the blogs and other sites for low-cost traffic.

More importantly, you DON’T have to do a THING )

Here’s what you get each and every month;

- Write high quality articles for YOU
- Keyword research for YOU
- Submit the articles for YOU
- Auto-submit to social bookmarking sites for YOU
- Post to social networking sites for YOU
- Post guest blog posts with backlinks for YOU
- And much, much more!

You’ll get a detailed and complete monthly report so you know exactly what’s going on. (This is crucial when outsourcing)

To get started CLICK HERE

Check it out!

Roger Hall

P.S. To sweeten the deal, they’ve dropped $300 off the monthly price, for you to get started, but they will be closing this soon!

To get started CLICK HERE

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Using Google Trends to narrow down your market to the hottest individual states and locations is one of the EASIEST and most POWERFUL ways I know to boost a losing Google AdWords campaign into a winner…

Talk soon,

Roger

P.S. Stay tuned. You won’t believe how POWERFUL the next tip is (coming in a few days), I’ll also give you more details on how I use STATSJUNKY to know where I need to allocate more or less funds to my campaigns (I’m making over $500 profit A DAY using these methods with CPA…. no #%H&@!)….

Take a look at the example below… notice the ‘TM’ symbol?

I’m always seeking new and effective ways to boost CTR in AdWords. Today I have a new technique I’ve been testing recently using symbols in Google ads.

You might want to try this in your own campaigns and see what happens.

You’re familiar with the ‘R’ letter with the circle around it (indicating Registered Trade Mark) as well as the ‘TM’ symbol see all around us… on billboards, TV and magazines, right?

But did you know you can sometimes use these symbols in your OWN Google AdWords campaigns… to good effect?

Which symbols can be used in Google ads… and do they actually result in an increased CTR?

Here are more examples of Google ads I have made using this technique;

After testing a series of identical ads (with and without these special symbols) in the ‘real world’ against my competitors (in a very competitive market), it’s clear to me that using trademark symbols in Google ads (where appropriate) definitely attracts more attention for your ads, because…

Ads WITH these Symbols WIN (in terms of CTR) Most of the Time…

This likely works because it attracts the eye of the viewer over similar ads… which may be using the same terms. In cases such as these, small points of differences can be significant. Also, use of a ‘TM’ or ‘R’ symbol can perhaps give your ad more ‘authority.’

So if you are advertising a product or service that is trademarked (does not necessarily have to be your product) it is likely worth testing these symbols in your own ads. Now, are there…

Legal Issues..or Not..?

All I can say is Google allows you to do this and has never banned any ad I have used this technique in. What’s more, assuming you have the trademark owner’s permission to use their trademark in your ads, it’s hard to see why they would object to the use of a trademark symbol (after all, many owners actually REQUIRE these symbols to be used in print advertising!)

Now, how do you actually place these symbols into your ad text?

One of the easiest ways is to use Microsoft Word to insert the symbol into a Word document… then just copy it from Word and paste it into the ad you’re editing in your AdWords control panel.

This definitely works for the ‘R’ symbol. For the ‘TM’ symbol the same thing will likely work using Word, or, you can go to this page here;

http://www.google.com/permissions/guidelines.html

… and simply copy and paste the ‘TM’ symbol you’ll find there from that page and copy it into your ad. This also works well.

I suggest you give these ’symbol’ techniques a try (remember that CTR is only one measure of success – check your conversion rate also) and please get back to me with your results (perhaps you can come up with other symbols that are allowed too).
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