Broad, Phrase and Exact Match Keyword Tools
Here are two of my favorite, free and effective keyword tools to ‘wrap’ keywords in preparation for a new AdWords campaign. These time-saving tools for adwords will save you hours each month when you use them to create slight keyword variations with quotes and brackets;
JUMBO Keyword
JUMBO Keyword is a free web-based Google AdWords tool offering 70+ 1-click Google AdWords, keywords and text editing functions to help you create, manage and edit hundreds, even thousands, of AdWords keywords quickly and easily. There’s even an ad editor to help you create ads for your Google AdWords campaigns.
How JUMBO Keyword Works
Click the ‘Editor’ tab at the top of the page to access the JUMBO Keyword editor. This Google AdWords tool is split into 2 parts: The action buttons located down the left side of the screen and the input box on the right.
Each JUMBO Keyword action involves 3 steps:
- You first type or paste in keywords/text into the input box on the right.
- You select one or more options (optional), enter data (optional), and click the desired keyword editing function button.
- The web app processes your action and replaces the entered keywords or data with the results in the input box on the right
For more details, visit www.jumbokeyword.com
AdWords Wrapper
AdWords Wrapper is a free time saving tool that wraps keyword phrases in “quotation marks” (phrase match) and [square brackets] (exact match) for use in Google AdWords campaigns.
Duplicates are automatically removed, and the list is sorted in character code order. Options include change to lowercase, remove bids, and remove URLs.
If you find this tool useful, please share it with others by adding a link to it on your web site. Bookmark AdWords Wrapper for future reference.
What Does the Google AdWords Wrapper do?
Simply enter a list of keyword phrases and the Google AdWords Wrapper will turn it into 4 separate lists; a combination of Broad, Phrase and Exact Match, a combination of Phrase and Exact Match, Phrase Match only, and Exact Match only.
For example:
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You then copy and paste the lists you want into Google AdWords, a text file, Excel spreadsheet, etc.
