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	<title>37 AdWords Secrets blog &#187; keyword wrapper</title>
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	<description>How to Beat Your AdWords Competiton</description>
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		<title>Broad, Phrase and Exact Match Keyword Tools</title>
		<link>http://www.37adwordssecrets.com/adwords-blog/321/broad-phrase-and-exact-match-keyword-tools/</link>
		<comments>http://www.37adwordssecrets.com/adwords-blog/321/broad-phrase-and-exact-match-keyword-tools/#comments</comments>
		<pubDate>Sat, 28 Nov 2009 20:24:04 +0000</pubDate>
		<dc:creator>Roger</dc:creator>
				<category><![CDATA[AdWords Secrets]]></category>
		<category><![CDATA[adwords keywords]]></category>
		<category><![CDATA[adwords wrapper]]></category>
		<category><![CDATA[keyword wrapper]]></category>

		<guid isPermaLink="false">http://www.37adwordssecrets.com/adwords-blog/?p=321</guid>
		<description><![CDATA[Here are two of my favorite, free and effective keyword tools to &#8216;wrap&#8217; keywords in preparation for a new AdWords campaign. These time-saving tools for adwords will save you hours each month when you use them to create slight keyword variations with quotes and brackets; JUMBO Keyword JUMBO Keyword is a free web-based Google AdWords [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" title="search-glass" src="http://www.37adwordssecrets.com/pix/glass.jpg" alt="glass Broad, Phrase and Exact Match Keyword Tools" width="150" height="150" />Here are two of my favorite, free and effective keyword tools to &#8216;wrap&#8217; keywords in preparation for a new AdWords campaign. These time-saving tools for adwords will save you hours each month when you use them to create slight keyword variations with quotes and brackets;</p>
<h3><strong>JUMBO Keyword</strong></h3>
<p>JUMBO Keyword is a free web-based Google AdWords tool offering 70+ 1-click Google AdWords, keywords and text editing functions to help you create, manage and edit hundreds, even thousands, of AdWords keywords quickly and easily. There&#8217;s even an ad editor to help you create ads for your Google AdWords campaigns.</p>
<h3>How JUMBO Keyword Works</h3>
<p>Click the &#8216;Editor&#8217; tab at the top of the page to access the JUMBO Keyword editor. This Google AdWords tool is split into 2 parts: The action buttons located down the left side of the screen and the input box on the right.</p>
<p>Each JUMBO Keyword action involves 3 steps:</p>
<ol>
<li>You first type or paste in keywords/text into the input box on the right.</li>
<li>You select one or more options (optional), enter data (optional), and click the desired keyword editing function button.</li>
<li>The web app processes your action and replaces the entered keywords or data with the results in the input box on the right</li>
</ol>
<p>For more details, visit <a href="http://www.jumbokeyword.com" target="_blank">www.jumbokeyword.com</a></p>
<h3>AdWords Wrapper</h3>
<p>AdWords Wrapper is a free time saving tool that wraps keyword phrases in &#8220;quotation marks&#8221; (phrase match) and [square brackets] (exact match) for use in Google AdWords campaigns.</p>
<p>Duplicates are automatically removed, and the list is sorted in character code order. Options include change to lowercase, remove bids, and remove URLs.</p>
<p>If you find this tool useful, please share it with others by adding a link to it on your web site. <a onclick="bookmark('http://www.mikes-marketing-tools.com/adwords-wrapper/','MMT &gt; AdWords Wrapper')" href="http://www.mikes-marketing-tools.com/adwords-wrapper.html#">Bookmark AdWords Wrapper</a> for future reference.</p>
<h3>What Does the Google AdWords Wrapper do?</h3>
<p>Simply enter a list of keyword phrases and the Google AdWords Wrapper will turn it into 4 separate lists; a combination of Broad, Phrase and Exact Match, a combination of Phrase and Exact Match, Phrase Match only, and Exact Match only.</p>
<table border="0">
<tbody>
<tr valign="top">
<td>For example:</p>
<table border="0" cellspacing="0" cellpadding="5">
<tbody>
<tr valign="top">
<td>Enter:</p>
<table border="1" cellspacing="1" cellpadding="3" bordercolor="#808080">
<tbody>
<tr valign="top">
<td>Google AdWords<br />
Google Advertising</td>
</tr>
</tbody>
</table>
<p>Produces:</td>
</tr>
<tr valign="top">
<td>Broad, Phrase &amp; Exact Match</p>
<table border="1" cellspacing="1" cellpadding="3" bordercolor="#808080">
<tbody>
<tr valign="top">
<td>Google AdWords<br />
Google Advertising<br />
&#8220;Google AdWords&#8221;<br />
&#8220;Google Advertising&#8221;<br />
[Google AdWords]<br />
[Google Advertising]</td>
</tr>
</tbody>
</table>
</td>
<td width="5"></td>
<td>Phrase &amp; Exact Match</p>
<table border="1" cellspacing="1" cellpadding="3" bordercolor="#808080">
<tbody>
<tr valign="top">
<td>&#8220;Google AdWords&#8221;<br />
&#8220;Google Advertising&#8221;<br />
[Google AdWords]<br />
[Google Advertising]</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr>
<td>Phrase Match</p>
<table border="1" cellspacing="1" cellpadding="3" bordercolor="#808080">
<tbody>
<tr valign="top">
<td>&#8220;Google AdWords&#8221;<br />
&#8220;Google Advertising&#8221;</td>
</tr>
</tbody>
</table>
</td>
<td width="5"></td>
<td>Exact Match</p>
<table border="1" cellspacing="1" cellpadding="3" bordercolor="#808080">
<tbody>
<tr valign="top">
<td>[Google AdWords]<br />
[Google Advertising]</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
<p>You then copy and paste the lists you want into Google AdWords, a text file, Excel spreadsheet, etc.</p>
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